Web Design and Internet Marketing Services
Web Design
First we start with a quality website design. Our designs are fast loading, clear, and well organized. We work with companies to establish their voice or brand and translate that to a design.
Logos
Logos can be challenging. This is a reiterative process and we understand that . We will work with you to develop a logo that conveys your message and business strategy.
Internet Marketing
This is an overarching phrase that encompasses our systematic approach to “getting your name out there” on the World Wide Web.
Content and Strategy
Step 1: We work with you on your content and to ensure it conveys your message and your strategy. Before you even set aside a budget for a website make sure you know what your goals are for your website.
Search Engine Optimization/Web Optimization
Step 2: Web Optimization. Every page of your website needs to be optimized to include keywords and phrases related to your strategy. These keywords and phrases will be “picked up” by search engines like Google and will associate your site with these keywords.
Step 3: Metadata Optimization. Metadata are special tags in the code of your web pages. There are 2 metadata tags that are crucial and they are keywords and description. Similar to Step 2 metadata keywords assist search engines to find out more about your website. Metadata description is a short sentence that describes the content of the web page. At this point we also optimize the title tags for each of your web pages. All these elements should tie directly to your strategy and goals for your website.
Marketing
Step 4: Marketing. There are several methods to market your website, your services and products throughout the World Wide Web. We use videos, articles, emails, mobile, and press releases. Each of these components is dependent on client needs. Here is a brief synopsis of how we use each component.
Video Marketing
We create promotional videos about your company using your images and videos. We can also create instructional and educational videos using various tools and post to several video directories such as YouTube.
Article Marketing
We use articles that you have written and place them in article directories. This increases back links (links back to your website) and branding as a subject matter expert.
Email marketing
Capturing email addresses through your website is vital. What is just as vital is communicating with your audience through newsletters or just plain text messages on a weekly, monthly basis.
Mobile Marketing
A huge opportunity for most companies is to market your services and products to mobile phones.
Press Releases
Press releases are a more traditional way to market your products and services.
Web Maintenance
Once your online presence is established it will need to be constantly updated in order to stay on the front page of Google and other search engines. We offer web maintenance as a key service to our clients.
